It started as a small 3-rooms-practice near the rhine, when Physio Basel was founded by new professional independent physical therapist Stefano Limone. Since he had visions of growing his practice, there were no doubts: He needed a strong visual communication that stands out. One that is confident, unique, fresh, humorous and clearly different from what people are used to when it comes to brandings for physical therapy. Luckily, Stefano Limone had no fear to go all the way. So I created the concept of a logo with recognizable and dynamic typography in fresh colours, combined with a bit humour and the fact that Stefano’s name is beyond fancy. The Physio-Lemon was born and Physio Basel ready to grow. We realised loads of projects. One year has passed by, Stefano has a whole team now and is step by step renting new rooms.
Branding
Print & Webdesign
Concept, Graphic Design, Realisation
Client
Physio Basel
Realised 2020 – 2021 at Valencia Kommunikation
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